Metric Definitions
How key percentages are calculated
First-Time Depositor (FTD) Conversion
= First-Time Depositors ÷ New Registrations within the selected date range and filters.
For example, 286 ÷ 1,248 = 22.9%.
Active Players
4,286
▲ 12.4% vs previous period
New Registrations
1,248
▲ 8.1%
First-Time Depositors (FTD)
286
▲ 15.3%
First-Time Depositor (FTD) Conversion
22.9%
286 FTD ÷ 1,248 registrations = 22.9%
Deposits
$428K
▲ 10.7%
Withdrawals
$351K
● 1.8% above normal
Gross Gaming Revenue (GGR)
$48.6K
▲ 6.9%
Net Gaming Revenue (NGR)
$35.2K
▼ 4.2% due to bonus cost
Second Deposit Rate
41.3%
▲ 3.1 pts
Day-7 Player Retention
34.8%
▲ 1.6 pts
Average 30-Day Lifetime Value (LTV)
$184
▲ 9.5%
Marketing Return on Investment (ROI)
1.84x
▲ 0.12x
Today’s Focus
Automatic health summaryRevenue HealthyDeposits and GGR are above the comparison period.
NGR AttentionBonus cost increased and reduced net revenue.
Retention ImprovingSecond deposit and Day-7 retention increased.
Streamer C WeakHigh traffic but low FTD conversion and 30-day LTV.
Grail Run StrongBest first-game conversion and repeat session rate.
Revenue Trend
Deposits, Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR)Player Funnel
Conversion from traffic to retentionTop Acquisition Sources
Ranked by Net Gaming Revenue (NGR)| Source | First-Time Depositors (FTD) | Net Gaming Revenue (NGR) | Lifetime Value (LTV) |
|---|
Top Games
Performance| Game | Players | Gross Gaming Revenue (GGR) | Retention |
|---|
Action Center
What needs attentionBonus cost rose 22%
Review Weekend Reload before extending the campaign.
Streamer C quality declined
FTD is stable, but 30-day LTV fell below target.
Grail Run retention improved
Players starting here are 18% more likely to make a second deposit.