Day-7 Player Retention
34.8%
Players returning around Day 7 after registration.
▲ 1.6 points
Second Deposit Rate
41.3%
Players making a second deposit ÷ First-Time Depositors.
▲ 3.1 points
High Churn-Risk Players
162
Players whose recent behaviour fell materially below their own rolling 90-day baseline.
▼ 18 players
Reactivation Conversion
18.6%
186 reactivated players ÷ 1,000 targeted inactive players within 7 days.
▲ 2.2 points
New Players
1,248
Registered within the selected period.Active Players
4,286
Placed a real-money wager during the selected period.At-Risk Players
162
Recent 7- or 14-day activity fell below the player’s own rolling 90-day baseline and triggered the approved risk threshold.Churned Players
384
Player remains materially below their rolling 90-day baseline and has no qualifying real-money wager for 14 consecutive days.90-Day Player Behaviour Baseline
How churn and at-risk figures are calculatedBaseline Window
90 Days
Rolling average deposit amount, deposit frequency, wager volume, sessions and favourite-game activity for every player.Current Wager Window
7 Days
Recent wager volume and betting frequency compared with the player’s own 90-day baseline.Current Deposit Window
14 Days
Recent deposit amount and deposit frequency compared with the player’s normal 90-day pattern.High-Risk Threshold
2+ Signals
At least two approved decline signals must trigger before the player enters the high churn-risk list.High Churn-Risk Breakdown
Players may appear under more than one reasonExample Player Deviation
Recent behaviour compared with 90-day baseline| Metric | 90-Day Baseline | Recent | Deviation |
|---|---|---|---|
| Deposit Frequency | Every 3.1 days | Every 8.4 days | ▼ 63% |
| Average Deposit | $420 | $168 | ▼ 60% |
| Daily Wager Volume | $2,800 | $910 | ▼ 67% |
| Sessions per Week | 8.2 | 2.9 | ▼ 65% |
Retention Cohort Trend
Day 1, Day 7 and Day 30Churn Signals
Reasons players are becoming inactivePlayers Requiring CRM Attention
Ranked by severity against rolling 90-day baseline| Player | Health | Deposit Change | Wager Change | Days Since Wager | Main Reason |
|---|---|---|---|---|---|
| P-10482 | High Risk | ▼ 71% | ▼ 64% | 9 days | Deposit cycle missed |
| P-10317 | High Risk | ▼ 58% | ▼ 76% | 11 days | Wager volume collapse |
| P-10144 | At Risk | ▼ 49% | ▼ 52% | 6 days | Sessions declining |
| P-10091 | Churned | ▼ 100% | ▼ 100% | 18 days | No qualifying wager |
CRM Campaign Performance
Cost and player response| Campaign | Targeted | Returned | Conversion | Incremental NGR |
|---|---|---|---|---|
| 7-Day Winback | 820 | 176 | 21.5% | $18.2K |
| Grail Drop Alert | 1,180 | 268 | 22.7% | $24.6K |
| VIP Personal Outreach | 64 | 23 | 35.9% | $31.4K |
| Weekend Reload | 2,400 | 310 | 12.9% | $9.8K |
CRM Actions
Priority follow-up23 high-value players inactive
Assign personal VIP outreach before offering a generic bonus.
Grail Drop Alert performs well
Best scalable reactivation campaign by incremental Net Gaming Revenue.
Weekend Reload weak
High bonus cost but low reactivation quality and repeat play.
Definitions
Rules used by the dashboardHealthyRecent behaviour remains within the accepted range of the player’s rolling 90-day baseline.
At RiskAt least two decline signals are triggered, such as deposit or wager activity falling beyond the approved threshold.
High Churn RiskSevere deviation from the rolling 90-day baseline, typically with two or more major decline signals.
ChurnedMaterial decline versus baseline plus no qualifying real-money wager for at least 14 consecutive days.