Marketing Spend
$82.4K
Total campaign and partner cost.
● 4.1% below budget
Customer Acquisition Cost (CAC)
$288
Marketing spend ÷ First-Time Depositors.
▼ 8.4% improvement
First-Time Depositors (FTD)
286
New players completing their first deposit.
▲ 15.3%
Marketing Return on Investment (ROI)
1.84x
Attributed Net Gaming Revenue ÷ marketing spend.
▲ 0.12x
Campaign Performance Trend
Spend, First-Time Depositors and Net Gaming RevenueChannel Mix
Net Gaming Revenue contributionCampaign Ranking
Quality over volume| Campaign | Registrations | FTD | CAC | 30-Day LTV | ROI |
|---|---|---|---|---|---|
| Grail Launch | 2,840 | 438 | $214 | $248 | 2.31x |
| Streamer A Push | 1,920 | 302 | $276 | $226 | 1.92x |
| SEO Collectibles | 860 | 141 | $124 | $214 | 2.48x |
| Streamer C | 3,410 | 196 | $412 | $118 | 0.74x |
Marketing Actions
Recommended management focusScale SEO Collectibles
Lowest Customer Acquisition Cost and highest marketing return.
Review Streamer C
Strong registration volume but weak First-Time Depositor conversion and Lifetime Value.
Weekend Reload overspend
Bonus expense grew faster than incremental Net Gaming Revenue.