Tracking Link Opens
7,238
Unique tracked visitors entering through campaign or referral links.
▲ 9.2%
Registration Completion Rate
17.2%
Completed registrations ÷ tracking link opens.
▲ 1.4 points
FTD Conversion
22.9%
286 First-Time Depositors ÷ 1,248 registrations.
▲ 2.4 points
Second Deposit Rate
41.3%
Players with a second deposit ÷ First-Time Depositors.
▲ 3.1 points
Full Player Funnel
Count, stage conversion and drop-offAverage Time Between Stages
Where players experience friction| Stage | Average Time | Change |
|---|---|---|
| Link Open → Registration Start | 1m 18s | ▼ 12s faster |
| Registration Start → Complete | 2m 04s | ● Stable |
| Registration → First Deposit | 6m 42s | ▲ 1m 10s slower |
| First Deposit → First Wager | 38s | ▼ 9s faster |
| First Deposit → Second Deposit | 2.8 days | ▼ 0.4 days |
Drop-Off by Source
Registration to First-Time DepositFunnel Actions
Areas to improveDeposit step is the largest leak
77.1% of registered players have not made their first deposit.
Mobile registration slower
Mobile users take 38% longer to complete registration than desktop users.
First wager flow is healthy
94% of First-Time Depositors place a wager shortly after funding.